My dad's office was starting a new monthly presentation series called "The White Rabbit" and needed an accompanying logo. The series was dedicated to a Dr. Sarah Bunting, and was named after her favorite karaoke song, "The White Rabbit". The logo needed to reference both the series name and the song itself.
Inspired by dozens of 70s poster designs created by Wes Wilson, I created a hand-drawn word mark constrained by the shape of a rabbit. I also created different color schemes for the logo, pulling from color swatches from Wilson's posters. The logo was put onto tote bags, mugs, stickers, and other stationary items.